Digital image | How to care for it and use it to achieve goals
Digital image is the way you are perceived through social media; whether it is the way you interact or the type of content you post.
Image determines the development of personal, work and business relationships. Nowadays, this socialisation has been transferred to the digital world, so you also have to take care of the way you show yourself to others on social networks.
Distinguish between personal and professional profiles
The first thing you should do to take care of your digital image is to determine which profiles you are going to dedicate to your personal sphere and which to your professional sphere. This distinction allows you to focus your strategies to achieve the goals you have set for yourself: finding a job; increasing the number of clients; or establishing synergies and collaborations with other companies or professionals.
Limit access to your personal profiles, as there is a growing tendency to consult the profiles of candidates for certain job offers.
Professional profiles
Once you are clear about what your tools are going to be, it is time to establish the objective, as it will help you to select the type of content you are going to publish and the type of profiles you have to connect with.
The important thing is that your content is related to your activity, whether it’s your own content or content from third parties.
Creating your own content with current music, short duration and high visual impact are the most attractive and generate the most interaction.
Transparency and Closeness vs Privacy
Transparency and closeness seem to be the keys to success, according to experts, to succeed in social networks; but… where is the limit of this closeness? But where is the limit to this closeness? In the control of privacy.
Usually on social networks you end up sharing more than you should and less than you should share. The key is to list what you should and should not share, and to focus the subject matter of your content.
Remember to avoid this on your professional profiles:
- Politics.
- Religion.
- Family.
- Intimacy.
You are the one who must set the limits and everything will depend on the sector or type of content you disseminate. However, maintaining a neutral profile can be a great asset when it comes to relating to potential clients or collaborators.
The art of commenting
When commenting on posts or replying to people who comment on you, you have to:
- Be polite.
- Avoid insults.
- Watch your spelling.
- Avoid public taunts (don’t mention people to put them down or attack them) and confrontation.
Networking 2.0
To connect with other users, it is advisable to select the type of profiles you are interested in. For example, if you are looking for a job, it is interesting to try to connect with human resources professionals.
When interacting, as they do in face-to-face events, they may introduce themselves, tell you what they do and ask you about your activity. If you are not interested, don’t respond or don’t accept certain friendships; but NEVER, NEVER, NEVER create a bad atmosphere. Remember! Let’s keep SPACES FREE OF HATE.
Although it seems simple, sometimes it is not easy to correctly draw the line between the professional and personal spheres, let alone being able to avoid crossing it. Perhaps, after reading this article, you may even think that these are things you already knew; but… but you know what? There are people who miss out on job opportunities and opportunities to connect with other professionals because they forget that the web is a space in which to act with the same social protocols as you would in the office or at a networking event; so it’s worth remembering that in the cyberworld distance should only be physical and not social.
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Editor: Annabel Navarro.
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